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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Emotion
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Cognition
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Customer satisfaction
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Customer service
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Dienstleistungsqualität
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Kognition
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Kundenservice
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Kundenzufriedenheit
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Relationship marketing
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Risiko
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Kaul, Surabhi
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Mishra, Hari Govind
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Sinha, P. K.
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Working paper / Indian Institute of Management, Ahmedabad
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Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
-
2014
Persistent link: https://www.econbiz.de/10010337509
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