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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Relationship marketing
4
B-to-B-Marketing
2
Business ethics
2
Business-to-business marketing
2
Firm performance
2
Lieferantenmanagement
2
National strength
2
Supplier relationship management
2
Unternehmenserfolg
2
a group strong
2
national power
2
super strong
2
Adoption intention
1
Apply intention
1
Artificial intelligence
1
Artificial intelligence-enabled personalization
1
Attitude toward a brand
1
Autonomous vehicle
1
Avatar elements
1
B2B
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
Bricolage
1
Business-to-business (B2B)
1
Business-to-business (B2B) marketing
1
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English
4
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Liu, Hongfei
4
Babu, Mujahid Mohiuddin
2
Dey, Bidit Lal
2
Jayawardhena, Chanaka
2
Akter, Shahriar
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Hossain, Tasnim M. Taufique
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Mpinganjira, Mercy
1
Singh, Pallavi
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International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
4
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1
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
3
Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Babu, Mujahid Mohiuddin
;
Liu, Hongfei
;
Jayawardhena, Chanaka
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 662-692
Persistent link: https://www.econbiz.de/10012178421
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
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