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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
USA
12
United States
12
Marketing
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Salespeople
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Selling
9
Verkauf
9
Verkaufspersonal
9
Sales promotion
7
Verkaufsförderung
7
Marketing management
5
Marketingmanagement
5
Perception
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Relationship marketing
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Saudi Arabia
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Saudi-Arabien
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Wahrnehmung
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Customer value
4
Kundenwert
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Qualitative Methode
4
Qualitative method
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Sales-marketing interface
4
Grounded Theory
3
Grounded theory
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Interface management
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Lieferantenmanagement
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Schnittstellenmanagement
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Supplier relationship management
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qualitative
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Confidence
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Customer integration
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Emerging economies
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Ethics
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Ethik
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Führungskräfte
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Kundenintegration
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Managers
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Malshe, Avinash
5
Friend, Scott B.
3
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Fisher, Gregory J.
1
Khatib, Jamal A. al-
1
Paradise, Kyle
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Pryor, Susie
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
5
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1
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
2
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
3
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
4
Challenges to sales force transformation in emerging markets
Malshe, Avinash
;
Al-Habib, Mohammed
;
Al-Torkistani, …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10009776271
Saved in:
5
Salesperson listening in the extended sales relationship : an exploration of cognitive, affective, and temporal dimensions
Pryor, Susie
;
Malshe, Avinash
;
Paradise, Kyle
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009745300
Saved in:
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