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Beziehungsmarketing
Consumer behaviour
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Attention restoration theory
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Commercial friendships
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Consumer culture theory
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Customer relationship management
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Customer satisfaction
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Dienstleistungssektor
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Discounting
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Diskontierung
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Elderly people
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Fatigue
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Group nepotism theory
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Older consumers
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Older workers
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Relationship marketing
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Retail discounts
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Sales promotion
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Senior centers
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Service industry
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Servicescape
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Social Web
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Social behaviour
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Social discount rate
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Social web
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Soziale Diskontrate
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Soziales Verhalten
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Subjective discounts
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Theorie
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Theory
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Transformative service research
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Massiah, Carolyn
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Rosenbaum, Mark S.
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International journal of retail & distribution management
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An exploratory analysis of social commonalities and subjective discounts
Rosenbaum, Mark S.
;
Massiah, Carolyn
;
Wozniak, Richard
- In:
International journal of retail & distribution management
41
(
2013
)
9
,
pp. 671-687
Persistent link: https://www.econbiz.de/10009788897
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