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Beziehungsmarketing
Consumer behaviour
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Konsumentenverhalten
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Brand
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Cause-Related Marketing
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Digital media
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Digitale Medien
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Social behaviour
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Soziales Netzwerk
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prosocial behavior
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status signaling
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Comparison
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Consumer decision making
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Consumer enjoyment
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Entscheidung unter Unsicherheit
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Kim, Gwang-suk
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Lee, Grace Y.
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Journal of business ethics : JOBE
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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