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Beziehungsmarketing
beer
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brand equity
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brand loyalty
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beverages
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brand associations
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Bourgault, Normand
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Lévy Mangin, Jean-Pierre
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Journal of international food & agribusiness marketing : JIFAM
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo
;
Lévy Mangin, Jean-Pierre
; …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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