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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Kang, Hyunjeong
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Moon, Junghoon
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Sanders, G. L.
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Gaining insight into cognitive structure using GALILEO method : where is your web site in the customers' cognitive space?
Moon, Junghoon
;
Rhee, Cheul
;
Kang, Hyunjeong
;
Sanders, G. L.
- In:
Journal of electronic commerce in organizations : the …
8
(
2010
)
1
,
pp. 26-40
Persistent link: https://www.econbiz.de/10003953081
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