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Beziehungsmarketing
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New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
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Competitiveness through consumer loyalty : the influence of switching costs
Martinović, Marija
- In:
New business models and institutional entrepreneurs : …
,
(pp. 177-191)
.
2018
consumer loyalty in
bank
sector
. Another aim is to investigate the influence of switching costs on the relationship between the …
Persistent link: https://www.econbiz.de/10011941307
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