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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Buffering
11
Consumer behaviour
6
Konsumentenverhalten
6
Bridging
4
Dienstleistungsqualität
4
Service quality
4
Stress
4
buffering effect
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Brand image
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Buffering effect
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Scheduling problem
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Scheduling-Verfahren
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Theorie
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Theory
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buffering
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Beschwerdemanagement
2
Bibliometrics
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Bibliometrie
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Brand management
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Buffering Effect
2
Complaint management
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Coping ability
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Corporate Social Responsibility
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Corporate social responsibility
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External locus of control
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Happiness
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Heuristics
2
Heuristik
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Internal locus of control
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Lieferkette
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Locus of control
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Markenführung
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Mediating or Buffering role
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Project management
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Evanschitzky, Heiner
1
Liu, Mengzhen
1
Schumann, Jan Hendrik
1
Wünderlich, Nancy V.
1
Xiong, Wei
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Journal of retailing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
2
Spillover effects of service failures in coalition loyalty programs : the
buffering
effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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