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~subject:"Beziehungsmarketing"
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Search: subject:"Communication Strategies"
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Beziehungsmarketing
communication strategies
25
Communication
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Kommunikation
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15
Interne Kommunikation
15
Public relations
15
Öffentlichkeitsarbeit
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Communication strategies
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Social web
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Goodman, Steve
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Güntürkün, Pascal
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Haumann, Till
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of wine business research : IJWBR
1
Journal of marketing
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ECONIS (ZBW)
3
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From the employee perspective : organizations' administration of internal social media and the relationship between social media engagement and relationship cultivation
Men, Linjuan Rita
;
O'Neil, Julie
;
Ewing, Michele
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 375-402
Persistent link: https://www.econbiz.de/10014229016
Saved in:
2
Social media :
communication
strategies
, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
3
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing
communication
strategies
mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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