//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Hedonic and utilitarian consumption"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Hedonic and utilitarian consumption
9
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Utilitarianism
3
Utilitarismus
3
Brand
2
Brand awareness
2
Brand loyalty
2
Brand trust
2
Consumer-based brand equity
2
Localisation
2
Markenartikel
2
Packaging
2
Perceived quality
2
Social status
2
Social value
2
Standardisation
2
Usability
2
3D printing
1
Advertising effects
1
Artificial intelligence
1
Brand architecture
1
Co-creation
1
Co-production
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate branding
1
Corporate marketing
1
Emerging economies
1
Experiental branding
1
Experiential branding
1
Hedonic price index
1
Hedonischer Preisindex
1
Ingredient branding
1
Künstliche Intelligenz
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cyr, Dianne J.
1
Dash, Satya Bhusan
1
Mishra, Abhishek
1
Published in...
All
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->