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Beziehungsmarketing
personalisation
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International journal of internet marketing and advertising : IJIMA
2
International journal of revenue management : IJRM
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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subject:"personalization"
(145 results)
1
What is the hype about hyper-
personalisation
? : a three-dimensional view to implementation
Reznic, Mirella
- In:
Journal of digital banking
8
(
2023
)
2
,
pp. 159-167
Persistent link: https://www.econbiz.de/10014440928
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2
Influence of
personalisation
and hedonic motivation on repurchase intention : the mediating role of customer experience and loyalty
Bakhshandeh, Ghasem
;
Sharifi, Sajad
;
Rezaei, Sayed Mohammad
- In:
International journal of services, economics and management
14
(
2023
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10014311179
Saved in:
3
Personalisation
in marketing : an exploratory study
Dangi, Hamendra Kumar
;
Malik, Anuradha
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011741652
Saved in:
4
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
5
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
6
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
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