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~subject:"Beziehungsmarketing"
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Search: subject:"Value in Exchange"
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Beziehungsmarketing
Value creation
4
Betriebliche Wertschöpfung
3
Customer value
3
Kundenwert
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
Customisation
2
Participation
2
Service logic
2
Theory of value
2
Value proposition
2
Value-in-exchange
2
Werttheorie
2
value in exchange
2
value in use
2
Accounting
1
Accounting valuation
1
B-to-B-Marketing
1
Bilanzielle Bewertung
1
Business-to-business marketing
1
Customer integration
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Fair value accounting
1
Fair-Value-Bilanzierung
1
Financial statement
1
Inter-organizational relationships
1
Jahresabschluss
1
Kundenintegration
1
Law of Conservation of Wealth and Law of Equilibrium
1
Marketing theory
1
Marketingtheorie
1
Rechnungswesen
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
Services marketing
1
The diamond-water paradox
1
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English
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Eggert, Andreas
2
Ulaga, Wolfgang
2
Dean, Alison
1
Frow, Pennie
1
Kashyap, Vishal
1
Kleinaltenkamp, Michael
1
Payne, Adrian
1
Pires, Guilherme D.
1
Rehman, Muqqadas
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
Conceptualizing and communicating value in business markets : from
value
in
exchange
to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
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