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~subject:"Beziehungsmarketing"
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Search: subject:"Value propositions"
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Beziehungsmarketing
Value creation
17
Value propositions
17
Betriebliche Wertschöpfung
16
Service-dominant logic
14
value propositions
14
Relationship marketing
13
Customer value
11
Kundenwert
11
Service-Dominant Logic
11
Dienstleistung
6
Dienstleistungsqualität
6
Service quality
6
Services
6
Customer integration
5
Kundenintegration
5
Marketing theory
5
Marketingtheorie
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Innovation
4
Servitization
4
Technischer Fortschritt
4
Technological change
4
service-dominant logic
4
Bundling strategy
3
Business model
3
Dienstleistungsmarketing
3
Dienstleistungssektor
3
Geschäftsmodell
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Lieferantenmanagement
3
Product-service systems
3
Service design
3
Service dominant logic
3
Service industry
3
Services marketing
3
Supplier relationship management
3
USA
3
United States
3
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13
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Anderson, James C.
1
Bruni-Bossio, Vince
1
Busser, James A.
1
Chandler, Jennifer D.
1
Eggert, Andreas
1
Frow, Pennie
1
Gallan, Andrew S.
1
Grönroos, Christian
1
Gummerus, Johanna
1
Helkkula, Anu
1
Henkens, Bieke
1
Katsifaraki, Georgia
1
Kirchberger, Markus
1
Ko, Wai Wai
1
Kohtamäki, Marko
1
Larivière, Bart
1
Liu, Gordon
1
Lusch, Robert F.
1
Maull, Roger
1
Ng, Irene
1
Payne, Adrian
1
Perks, Helen
1
Rajala, Risto
1
Rintamäki, Timo
1
Saarijärvi, Hannu
1
Sheehan, Norman T.
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Shulga, Lenna V.
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Smith, Laura
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Ulaga, Wolfgang
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Panepistēmio Kypru / Department of Economics
1
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AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
California management review
1
International journal of hospitality management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of business research : JBR
1
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Journal of service research : JSR
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ECONIS (ZBW)
13
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1
An integrative framework for managing customer
value
propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
2
Pathways to service system smartness for firms
Henkens, Bieke
;
Verleye, katrien
;
Larivière, Bart
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 521-541
Persistent link: https://www.econbiz.de/10014580306
Saved in:
3
Cocreating transformative
value
propositions
with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
4
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
5
Customer acceptance of four types of hospitality
value
propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
6
New-technology startups seeking pilot customers : crafting a pair of
value
propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
Saved in:
7
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
9
Strategic value curve analysis : diagnosing and improving customer
value
propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
Saved in:
10
Service systems : a broadened framework and research agenda on
value
propositions
, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
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