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~subject:"Beziehungsmarketing"
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Search: subject:"brand usage"
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Beziehungsmarketing
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Internet marketing
5
Online-Marketing
5
brand usage
5
Advertising
4
Advertising effects
4
Relationship marketing
4
Werbewirkung
4
Werbung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Brand usage
2
brand trust
2
brand usage intent
2
Advertising recall
1
Arbeitszufriedenheit
1
Attention
1
Brand Usage Intention
1
Brand extension
1
Brand familiarity
1
Brand usage intent
1
Brand usage intention
1
Brand usage-bias
1
Cause-Related Marketing
1
Cause-related marketing
1
Children
1
China
1
Claimed data
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English
4
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Daly, Tim
1
Dey, Dipanjan Kumar
1
Evers, Uwana
1
Harrigan, Paul
1
Kaushik, Arun Kumar
1
Kumar, Vikas
1
Lee, Seonjeong
1
Miles, Morgan P.
1
Mohanty, Pankaj Kumar
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Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
4
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
2
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
3
The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
7
,
pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
Saved in:
4
Customer engagement and the relationship between involvement, engagement, self-brand connection and
brand
usage
intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
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