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~subject:"Beziehungsmarketing"
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Search: subject:"congruity"
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Beziehungsmarketing
Consumer behaviour
175
Konsumentenverhalten
175
Brand management
111
Markenführung
111
Brand image
109
Markenimage
109
Self-congruity
61
Personality psychology
58
Persönlichkeitspsychologie
58
Relationship marketing
52
Advertising effects
45
Werbewirkung
45
Brand
42
Markenartikel
41
self-congruity
39
Holiday behaviour
30
Urlaubsverhalten
30
Gender
29
Geschlecht
27
Tourism marketing
25
Tourismusmarketing
25
Advertising
24
Werbung
24
Destination management
23
Destinationsmanagement
23
Brand loyalty
20
Internet marketing
19
Markentreue
19
Online-Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Tourism
17
Tourismus
17
Social Web
15
Social web
15
Luxury goods
13
Luxusgüter
13
Perception
13
Wahrnehmung
13
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Undetermined
42
Free
4
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Article
52
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52
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52
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English
52
Author
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Kang, Juhee
2
Aali, Samad
1
Ahmad, Muhammad Shakil
1
Alryalat, Mohammad Abdallah Ali
1
Angelina Hanh Nhat Le
1
Anjani, Dela
1
Ashrafpour, Negar
1
Astakhova, Marina
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bayraktaroğlu, Gül
1
Bhattacharjee, Debashree Roy
1
Brannen, Jane
1
Byon, Kevin K.
1
Büyükdağ, Naci
1
Bıçakcıoğlu, Nilay
1
Cham Tat Huei
1
Chanavat, Nicolas
1
Chebat, Jean-Charles
1
Chieng, Fayrene
1
Chieng, Fayrene Yew Leh
1
Choe, Yeongbae
1
Chung, Jae-eun
1
Das, Gopal
1
Dewi, Ike Janita
1
Do, Hyunji
1
Dwivedi, Yogesh Kumar
1
Ekinici, Yuksel
1
Eugene Cheng-xi Aw
1
Farzana Quoquab
1
Folkes, Valerie S.
1
France, Cassandra
1
Frisby, Cynthia M.
1
Fu, Xiaoxiao
1
Ghantous, Nabil
1
Ghaseminezhad, Mina
1
Giachino, Chiara
1
Godinho, Pedro Manuel Cortesão
1
Goh Yee Shien
1
Goi, Chai Lee
1
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Journal of retailing and consumer services
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
International journal of hospitality management
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Entrepreneurial business and economics review : EBER
1
European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of economic perspectives : IJEP
1
International marketing review
1
Journal of Islamic marketing
1
Journal of business & economics research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of consumer marketing
1
The journal of services marketing
1
Theoretical economics letters
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review
1
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ECONIS (ZBW)
52
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
3
Antecedents and impacts of the pilgrimage destination personality in the Tibetan region : case from Larong Wuming Buddhist Academy
Liu, Lijun
;
Zhang, Xue
;
Li, Cheng
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013387792
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Image
congruity
in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Is this really me? : investigating brand personality self-
congruity
on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
8
Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Shah, Syed Asim
;
Shoukat, Muhammad Haroon
;
Ahmad, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014566978
Saved in:
9
Unveiling the mediating effects of destination gender on tourist loyalty
Ren, Wengu
;
Pan, Li
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 705-725
Persistent link: https://www.econbiz.de/10014566286
Saved in:
10
Antecedents and consequences of hotel customers' psychological ownership
Li, Shuhao
;
Qu, Hailin
;
Wei, Min
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435832
Saved in:
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