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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
24
Markenführung
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Place marketing
20
Standortmarketing
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Brand image
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Markenimage
19
Tourism marketing
12
Tourismusmarketing
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Place brand
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Tourism
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place branding
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place brand
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Consumer behaviour
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Destination management
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Destinationsmanagement
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Tourismus
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Brand
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Brand architecture
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City branding
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Designation of origin
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Herkunftsbezeichnung
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Place brand equity
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Place brand identity
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place brand equity
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COVID-19
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Ceylon Tea
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China
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Bose, Sunny
2
Roy, Sanjit
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Bang, Nguyen
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Bashir, Makhmoor
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Pradhan, Sudeepta
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Sharifah Faridah Syed Alwi
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Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Measuring customer based
place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Customer-based
place
brand
equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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