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A two-
stage
approach
for a reflective-formative hierarchical latent variable model for measuring customer loyalty : special case of Indian e-customers
Paul, Thomas John
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 230-253
Persistent link: https://www.econbiz.de/10011925506
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