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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingmanagement
16,702
Marketing management
16,023
Marketing
3,398
Consumer behaviour
2,451
Konsumentenverhalten
2,451
Theory
2,234
Theorie
2,233
Relationship marketing
1,828
Deutschland
1,640
Germany
1,596
Brand management
1,336
Markenführung
1,336
USA
1,288
United States
1,260
Online-Marketing
1,113
Strategisches Management
1,113
Internet marketing
1,076
Unternehmenserfolg
1,021
Firm performance
1,017
Strategic management
872
Innovation
835
SME
755
KMU
754
Internationales Marketing
748
International marketing
726
Marktforschung
683
Social Web
653
Social web
653
Werbung
622
Markenimage
589
Brand image
586
Advertising
575
Market research
572
Marketingtheorie
543
Marketing theory
533
Innovationsmanagement
527
Innovation management
510
Lieferantenmanagement
498
Supplier relationship management
498
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Online availability
All
Undetermined
565
Free
199
Type of publication
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Article
1,212
Book / Working Paper
618
Type of publication (narrower categories)
All
Article in journal
977
Aufsatz in Zeitschrift
977
Aufsatz im Buch
228
Book section
228
Hochschulschrift
126
Thesis
104
Graue Literatur
81
Non-commercial literature
81
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
48
Arbeitspapier
46
Working Paper
46
Case study
41
Fallstudie
41
Bibliografie enthalten
35
Bibliography included
35
Ratgeber
32
Guidebook
30
Handbook
29
Handbuch
29
Lehrbuch
29
Textbook
25
Konferenzschrift
15
Conference proceedings
10
Reprint
8
Conference paper
7
Konferenzbeitrag
7
Collection of articles written by one author
6
Sammlung
6
Festschrift
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
CD-ROM, DVD
2
Accompanied by computer file
1
Company information
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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English
1,445
German
383
French
3
Polish
3
Czech
1
Romanian
1
Russian
1
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Author
All
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Quach, Sara
6
Ratten, Vanessa
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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Institution
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American Marketing Association
9
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Hochschule für Unternehmensführung
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
44
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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All
ECONIS (ZBW)
1,829
USB Cologne (EcoSocSci)
1
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