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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Gross National Happiness (GNH) : linkages to and implications for macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 331-340
Persistent link: https://www.econbiz.de/10011924397
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