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Bibliometrics
Beziehungsmarketing
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Relationship marketing
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India
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Indien
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Information technology
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Bankgeschäft
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IT-enabled organizational transformation
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Mobilkommunikation
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2006-2010
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AHP
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Banking
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Betriebliches Informationssystem
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Awasthi, Preety
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Sangle, Purnima S.
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Business process management journal
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Adoption of CRM technology in multichannel environment : a review (2006 - 2010)
Awasthi, Preety
;
Sangle, Purnima S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 445-471
Persistent link: https://www.econbiz.de/10009572156
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