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~subject:"Bibliometrie"
~subject:"Monopoly"
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Search: person:"Mumuni, Alhassan G."
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Bibliometrie
Monopoly
Service quality
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Automotive
2
Brand extension
2
Consumer behaviour
2
Credibility
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Dienstleistungsqualität
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Electronic word-of-mouth (eWOM)
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Mumuni, Alhassan G.
4
O'Reilly, Kelley
2
Quraeshi, Zahir A.
2
Addicott, Branden J.
1
Cowley, Scott
1
Kamarulzaman, Yusniza
1
Kelley, Brett
1
Luqmani, Mashtaq
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Luqmani, Mushtaq
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MacMillan, Amy
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Newell, Stephen J.
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International business review : the official journal of the European International Business Academy
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
2
Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
Saved in:
3
Telecom market liberalization and service performance outcomes of an incumbent monopoly
Mumuni, Alhassan G.
;
Luqmani, Mashtaq
;
Quraeshi, Zahir A.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011710894
Saved in:
4
Religion, markets, and digital media : seeking halal food in the U.S.
Kamarulzaman, Yusniza
;
Veeck, Ann
;
Mumuni, Alhassan G.
; …
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 400-411
Persistent link: https://www.econbiz.de/10011623732
Saved in:
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