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Search: "The IUP journal of brand management : IJBRM"
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Bibliometrie
Brand management
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Das, Gopal
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The IUP journal of brand management : IJBRM
5
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ECONIS (ZBW)
5
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1
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
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2
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
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3
Destination personality and destination image : a literature review
Shankar, R. Sabari
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
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4
Theory building on private label brands : a literature review
Manikandan, M. K. M.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009577717
Saved in:
5
Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
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