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Bibliometrie
Consumer behaviour
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Beziehungsmarketing
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Brand image
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Alcántara-Pilar, Juan Miguel
2
Barrio-García, Salvador del
2
Muñoz-Leiva, Francisco
1
Rodríguez-López, M. Eugenia
1
Rojas-Lamorena, Álvaro J.
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International journal of hospitality management
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Journal of business research : JBR
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ECONIS (ZBW)
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
2
A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia
;
Alcántara-Pilar, Juan Miguel
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241946
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