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~subject:"Big data analytics"
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Big data analytics
Cognitive computing
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cognitive computing
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Elia, Gianluca
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A multi-dimension framework for value creation through big data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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