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~subject:"Brand"
~subject:"Dienstleistungssektor"
~subject:"Produktentwicklung"
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Search: person:"O'Cass, Aron"
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Brand
Dienstleistungssektor
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Marketing management
24
Marketingmanagement
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Consumer behaviour
20
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18
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Innovationsmanagement
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O'Cass, Aron
27
Sok, Phyra
11
Heirati, Nima
6
Siahtiri, Vida
6
Ahmadi, Hormoz
3
Lee, Wai Jin
3
Ngo, Liem Viet
3
Casidy, Riza
1
Getnet, Hailu
1
Miles, Morgan P.
1
O’Cass, Aron
1
Schoefer, Klaus
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Wetzels, Martin
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Wymer, Walter
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of services marketing
4
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International small business journal : researching entrepreneurship
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
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ECONIS (ZBW)
28
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1
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
2
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
3
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
4
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
5
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
8
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
Saved in:
9
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
10
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
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