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~subject:"Brand"
~subject:"Immaterielle Werte"
~subject:"Industrieforschung"
~subject:"Innovation management"
~subject:"Intellectual property rights"
~type_genre:"Fallstudie"
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Search: subject_exact:"Lizenzvergabe"
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Bader, Martin A.
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Knowledge and the family business : the governance and management of family firms in the new knowledge economy
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Strategisches Marketingmanagement
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ECONIS (ZBW)
7
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1
Creating value through external intellectual property commercialization : a desorptive capacity view
Ziegler, Nicole
;
Ruether, Frauke
;
Bader, Martin A.
; …
- In:
The journal of technology transfer
38
(
2013
)
6
,
pp. 930-949
Persistent link: https://www.econbiz.de/10010208614
Saved in:
2
The evolution of technology licensing management : identifying five strategic approaches
Lichtenthaler, Ulrich
- In:
R & D management
41
(
2011
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10008934711
Saved in:
3
Organizing for external technology commercialization : evidence from a multiple case study in the pharmaceutical industry
Bianchi, Mattia
;
Chiaroni, Davide
;
Chiesa, Vittorio
; …
- In:
R & D management
41
(
2011
)
2
,
pp. 120-137
Persistent link: https://www.econbiz.de/10008934737
Saved in:
4
Insights from theory and practice
Carayannis, Elias C.
- In:
Knowledge and the family business : the governance and …
,
(pp. 229-249)
.
2011
Persistent link: https://www.econbiz.de/10009310192
Saved in:
5
The open innovation paradox : knowledge sharing and protection in R&D collaborations
Bogers, Marcel L. A. M.
- In:
European journal of innovation management : EJIM
14
(
2011
)
1
,
pp. 93-117
Persistent link: https://www.econbiz.de/10008988075
Saved in:
6
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003920765
Saved in:
7
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
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