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~subject:"Brand"
~subject:"Markenartikel"
~subject:"Viral marketing"
~type_genre:"Nachschlagewerk"
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Branding- & Werbewirkungs-Almanach : das Taschenlexikon zur Marken- und Werbewirkungsforschung
Jochlik, Daniela
;
Rothmund, Jutta
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2006
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2., Aufl.
Persistent link: https://www.econbiz.de/10003400611
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