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~subject:"Marketing management"
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Search: subject_exact:"Impact of advertising"
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Brand
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Advertising effects
7,666
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3,688
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advertising
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15
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9
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8
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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ICORIA <12., 2013, Zagreb>
1
NetLibrary, Inc
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Journal of business research : JBR
37
Journal of marketing communications
34
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
21
Journal of promotion management : JPM
20
Journal of advertising research
19
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
16
The journal of brand management : an international journal
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of retailing and consumer services
14
Journal of promotion management : innovations in planning and applied research
12
SpringerLink / Bücher
12
Journal of the Academy of Marketing Science
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of global marketing
6
Journal of marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Cogent business & management
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing intelligence & planning
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Australasian marketing journal
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International journal of economic issues : IJEI
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global fashion marketing : JGfM
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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71
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
72
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
73
Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
74
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
75
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
76
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
77
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
78
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
79
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
80
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
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