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15
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ICORIA <12., 2013, Zagreb>
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Journal of business research : JBR
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20
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19
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15
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14
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12
SpringerLink / Bücher
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11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
9
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9
Marketing letters : a journal of research in marketing
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8
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7
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7
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A master class in brand planning : the timeless works of Stephen King
5
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ECONIS (ZBW)
904
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61
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
62
Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention
Gamage, Dulanjana
;
Jayasuriya, Nisha
;
Rathnayake, Nilmini
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
6
,
pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
Saved in:
63
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
64
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
65
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
66
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
67
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
68
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
69
Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
70
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
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