//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Social web
Advertising planning
499
Werbeplanung
499
Advertising effects
134
Werbewirkung
134
Advertising
81
Werbung
81
Marketing management
71
Marketingmanagement
71
Internet marketing
64
Online-Marketing
64
USA
56
United States
56
Consumer behaviour
55
Konsumentenverhalten
55
Deutschland
53
Germany
53
Advertising media
49
Werbeträger
49
Brand management
44
Markenführung
44
Theorie
43
Theory
43
Advertising industry
37
Werbewirtschaft
37
Target group
34
Zielgruppe
34
Markenartikel
26
Public relations
23
Öffentlichkeitsarbeit
23
Brand image
22
Markenimage
22
Psychology of advertising
19
Werbepsychologie
19
Social Web
16
Direct marketing
15
Direktmarketing
15
Betriebliche Budgetierung
14
Beziehungsmarketing
14
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
Book section
Flugblatt
Handbuch
Aufsatz im Buch
21
Aufsatz in Zeitschrift
21
Case study
4
Fallstudie
4
Reprint
3
Collection of articles of several authors
2
Guidebook
2
Hochschulschrift
2
Ratgeber
2
Sammelwerk
2
Thesis
2
Arbeitspapier
1
Collection of articles written by one author
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
32
German
9
Russian
1
Author
All
King, Stephen
7
Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Aaker, David A.
1
Allard, M. June
1
Baker, William E.
1
Benavides, Cristóbal
1
Berndt, Ralph
1
Beverland, Michael B.
1
Burton, Scot
1
Chang, Yu-Ting
1
Crettez, Bertrand
1
Dahlén, Micael
1
Dickinson-Delaporte, Sonia
1
Edmondson, Diane R.
1
Eklund, Patrik
1
Eng, Teck Yong
1
Figge, Peter
1
Folse, Judith Anne Garretson
1
Fulgoni, Gian
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Grimmer, Thorsten
1
Gysel, Sascha
1
Hartnett, Nicole
1
Hayek, Naila
1
Hersey, Leigh Nanney
1
Jean, Sylvie
1
Joachimsthaler, Erich
1
Kastner, Sonja
1
Keh, Hean Tat
1
Kerr, Gayle
1
Khmelnitsky, Eugene
1
Koncz, Julia
1
Künkler, Ben
1
Lafferty, Barbara A.
1
Leong, Susanna H. S.
1
Lindgreen, Adam
1
Lipsman, Andrew
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
7
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cases on strategic social media utilization in the nonprofit sector
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
European journal of operational research : EJOR
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch der Marktforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
International journal of production economics
1
International marketing ; Vol. 2
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Measuring and managing brands
1
PR-Kampagnen
1
Quantitative marketing and economics : QME
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
The journal of consumer marketing
1
Understanding and managing diversity : readings, cases, exercises
1
Ėkonomičeskij žurnal
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
4
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
5
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
Saved in:
6
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
7
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
8
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
9
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
10
Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten
;
Künkler, Ben
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 225-236)
.
2012
Persistent link: https://www.econbiz.de/10009553523
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->