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~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Brand loyalty vs. loyalty to product attributes
Rungie, Cam
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Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
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