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Locating brand equity : neural correlates of virual shopping choices
Ambler, Tim
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001751570
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2
A taxonomy of brand valuation practice : methodologies and purposes
Salinas, Gabriela
;
Ambler, Tim
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10003899377
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