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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
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