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Strategy & leadership : a publication of Strategic Leadership Forum
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Waseda business & economic studies
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Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
5
,
pp. 4045
Persistent link: https://www.econbiz.de/10011506895
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2
Rebranding the brand concept : the past as future
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
48
(
2013
),
pp. 31-39
Persistent link: https://www.econbiz.de/10012017780
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