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Bernritter, Stefan F.
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Hühn, Arief Ernst
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Janssen, Loes
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Ketelaar, Paul E.
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Woudenberg, Thabo J. van
2
Gisbergen, Marnix S. van
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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