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I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching
Woodham, Omar P.
;
Hamilton, Mitchell L.
;
Leak, Roland L.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011702415
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