//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Pecheux, Claude"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Anti-obesity
2
Consequentialism
2
Ethical acceptance
2
Social marketing
2
Socio-demographics
2
Threat appeals to children
2
Advertising
1
Altruism
1
Altruismus
1
Belgium
1
Brand management
1
Business ethics
1
Charity
1
Children
1
Consumer behaviour
1
Employer Transport Plan (ETP)
1
Experiment
1
Fundraising
1
Handelsmarke
1
Kinder
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Mobility manager
1
Social Marketing
1
Social behaviour
1
Soziales Verhalten
1
Store brand
1
Travel plan
1
Unternehmensethik
1
Werbung
1
Wohltätigkeit
1
advertising
1
charitable giving
1
children
1
experimental design
1
obesity
1
prosocial behavior
1
public recognition
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Geuens, Maggie
1
Pecheux, Claude
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->