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The influence of
brand
effect
on slogan's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
2
Brand switching through marketing mix : the role of
brand
effect
on smartphone users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
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