//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Utilitarian product"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
7
Konsumentenverhalten
7
Utilitarian product
6
Hedonic product
5
utilitarian product
3
Artificial intelligence
2
Brand Familiarity
2
Brand image
2
COO Cue
2
Hedonic price index
2
Hedonischer Preisindex
2
Markenimage
2
Online retailing
2
Online-Handel
2
Product-country Knowledge
2
Utilitarian Product
2
Utilitarianism
2
Utilitarismus
2
hedonic product
2
AI adoption
1
Assimilation effect
1
Association fit
1
Authenticity fit
1
Avatar-product fit
1
Beziehungsmarketing
1
Brand name
1
China
1
Confidence
1
Congruency principle
1
Contrast effect
1
Customer trust
1
Designation of origin
1
Digital human avatar endorsement
1
Dual information processing mode
1
E-commerce
1
Electronic Commerce
1
Herkunftsbezeichnung
1
In-store display
1
India
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Taşçıoğlu, Mertcan
1
Yener, Dursun
1
Published in...
All
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->