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Search: subject:"brand usage"
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Brand
Brand management
14
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14
Brand image
11
Markenimage
11
Markenartikel
8
Internet marketing
5
Online-Marketing
5
brand usage
5
Advertising
4
Advertising effects
4
Beziehungsmarketing
4
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4
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4
Werbung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Brand usage
2
brand trust
2
brand usage intent
2
Advertising recall
1
Arbeitszufriedenheit
1
Attention
1
Brand Usage Intention
1
Brand extension
1
Brand familiarity
1
Brand usage intent
1
Brand usage intention
1
Brand usage-bias
1
Cause-Related Marketing
1
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Kennedy, Rachel
2
Romaniuk, Jenni
2
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1
Bellman, Steven
1
Bogomolova, Svetlana
1
Castillo-Villar, Fernando Rey
1
Cohen, Justin
1
Dey, Dipanjan Kumar
1
Faulkner, Margaret
1
George, Ajimon
1
Hartnett, Nicole
1
Huang, Ava
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Long Thang Van Nguyen
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Nayak, Rajkishore
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Nenycz-Thiel, Magda
1
Nguyen, Cathy
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Page, Bill
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Perera, Charitha Harshani
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Phua, Peilin
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International journal of consumer studies
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1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
8
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1
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
2
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
4
Moderating effects of prior
brand
usage
on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
5
Applying the multisensory sculpture technique to explore the role of
brand
usage
on multisensory brand experiences
Castillo-Villar, Fernando Rey
;
Villasante-Arellano, Ana …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305165
Saved in:
6
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
7
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
8
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
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