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The effects of competitive context on consumer response to price changes
Dunn, Steven
;
Dawes, John
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 608-632
Persistent link: https://www.econbiz.de/10012249603
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Consumer preferences for coffee : hot and wet, or quality and flavor?
Jones, Eugene
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011561217
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