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Search: subject:"need for Cognition"
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Brand
Cognition
52
Kognition
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Consumer behaviour
45
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need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
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18
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Need for Cognition
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Product Placement
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Product placement
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Credibility
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brand attitude
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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2
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
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3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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