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Search: subject:"negativity bias"
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negativity bias
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The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
2
Should your brand pick a side? : how market share determines the impact of corporate political advocacy
Hydock, Chris
;
Paharia, Neeru
;
Blair, Sean
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1135-1151
Persistent link: https://www.econbiz.de/10012391117
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3
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
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