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Search: subject_exact:"Impact of advertising"
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Brand
Advertising effects
7,729
Werbewirkung
7,729
Advertising
3,721
Werbung
3,721
Consumer behaviour
3,545
Konsumentenverhalten
3,545
Online-Marketing
2,098
Internet marketing
2,095
Brand management
1,129
Markenführung
1,129
Markenimage
979
Brand image
970
Social Web
632
Social web
632
USA
597
United States
596
Markenartikel
501
Theorie
467
Theory
466
Marketing management
450
Marketingmanagement
450
Emotion
448
Celebrity endorsement
445
Celebrity-Werbung
445
Deutschland
443
Germany
440
Werbepsychologie
395
Psychology of advertising
393
Fernsehwerbung
366
Television advertising
366
Zielgruppe
363
Target group
360
advertising
344
Experiment
316
Wahrnehmung
262
Perception
260
Viral marketing
259
Virales Marketing
259
Product Placement
235
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English
479
German
29
French
1
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Gierl, Heribert
7
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Schnittka, Oliver
3
Septianto, Felix
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Avramova, Yana R.
2
Bauer, Brittney C.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
Calvert, Gemma
2
Chan, Fong Yee
2
Chandon, Pierre
2
Chang, Chingching
2
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Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
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Journal of business research : JBR
29
The journal of product & brand management
24
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
16
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
12
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
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ECONIS (ZBW)
509
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491
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500
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509
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491
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
492
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
493
Kurzfristige Imagetransfereffekte durch Werbung mit Prominenten auf ein ausgewähltes Imagemerkmal
Gierl, Heribert
;
Koncz, Julia
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
1
,
pp. 55-77
Persistent link: https://www.econbiz.de/10002603916
Saved in:
494
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
495
Mensch und Marke - Neuromarketing als Zugang zur Erfassung der Wirkung von Marken
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 67-98)
.
2004
Persistent link: https://www.econbiz.de/10002516241
Saved in:
496
Markenpolitik als Erfolgsfaktor : eine semiotische Analyse zur wachsenden Bedeutung der Marke im Kontext sich wandelnder Rahmenbedingungen
Ackermann, Carsten
-
2004
Persistent link: https://www.econbiz.de/10002135551
Saved in:
497
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
Saved in:
498
La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc
;
Merunka, Dwight
;
Valette-Florence, …
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 145-162
Persistent link: https://www.econbiz.de/10001979843
Saved in:
499
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
500
Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
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