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~subject:"Brand Equity"
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Brand Equity
МАРКЕТИНГОВЫЙ ПОДХОД
8
MARKETING APPROACH
7
marketing approach
6
ORGANIZATIONAL CHANGES
3
ОРГАНИЗАЦИОННЫЕ ИЗМЕНЕНИЯ
3
Coca-Cola DOI: http://dx.doi.org/10.4468/2001.1.08schuiling
2
Drawbacks of Marketing Globalization
2
Global Marketing
2
Innovation
2
Multi-Domestic Marketing Approach
2
THE MARKETING APPROACH
2
approche financière
2
approche marketing
2
brand valuation
2
cours boursier
2
death marketing approach
2
financial approach
2
functional foods
2
integrative model
2
life marketing approach
2
market segmentation
2
modèle intégrateur
2
positioning strategy
2
stock market price
2
target groups
2
évaluation de marque
2
УПРАВЛЕНИЕ ИЗМЕНЕНИЯМИ
2
ADAPTING MARKETING
1
AGRARIAN SPHERE
1
ATTRACTIVENESS OF TERRITORY
1
Arbeitszufriedenheit
1
Behavioural ecological systems
1
Beziehungsmarketing
1
Brand management
1
Business start-up
1
CHANGE CONTROL
1
CLUSTER CONCEPTION
1
CLUSTER ORGANIZATION OF PRODUCTION
1
COMPETITIVE QUALITY
1
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Schuiling, Isabelle
2
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Symphonya. Emerging Issues in Management
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1
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
Schuiling, Isabelle
- In:
Symphonya. Emerging Issues in Management
(
2001
)
1 Brand Equity
companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic
marketing
approach
? …
Persistent link: https://www.econbiz.de/10011149434
Saved in:
2
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
Schuiling, Isabelle
- In:
Symphonya. Emerging Issues in Management
(
2000
)
1 Brand Equity
companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic
marketing
approach
? …
Persistent link: https://www.econbiz.de/10010565775
Saved in:
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