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~subject:"Brand Loyalty"
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Brand Loyalty
Beziehungsmarketing
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Consumer behaviour
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Customer personality
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Brand image
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Brand management
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Customer satisfaction
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Brand Identification
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AZIZI, Shahriar
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KAPAK, Shahram Jamali
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FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE
AZIZI, Shahriar
;
KAPAK, Shahram Jamali
- In:
Management and Marketing Journal
XI
(
2013
)
1
,
pp. 91-103
Lisrel 8.80 to test the conceptual model which includes six hypotheses. Results showed that brand-
customer
personality
…
Persistent link: https://www.econbiz.de/10010685087
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