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Brand architecture
Finland
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Logistics
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Logistics provider
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Logistikdienstleister
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Service quality
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Customer satisfaction
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Brand image
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Computer-aided logistics
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Juntunen, Jouni
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Juntunen, Mari
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The journal of brand management : an international journal
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
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