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~subject:"Brand architecture"
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Search: subject:"visual identity"
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Brand architecture
Brand management
14
Markenführung
14
Corporate culture
11
Unternehmenskultur
11
visual identity
11
Corporate visual identity
10
Corporate reputation
9
Firmenimage
8
Brand image
7
Markenimage
7
Personality psychology
7
Persönlichkeitspsychologie
7
Visual identity
7
Visualisierung
6
Visualization
6
Consumer behaviour
5
Konsumentenverhalten
5
Public relations
5
Öffentlichkeitsarbeit
5
Markenarchitektur
4
logo
4
Brand
3
Communication strategy
3
Logo
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Organisational visual identity
3
corporate visual identity
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Carbon Footprint (CFP)
2
Communication
2
Corporate identity
2
Corporate image
2
Corporate logo
2
Cultural heritage
2
Design
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English
4
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Bargenda, Angela
1
Bartholmé, Roland H.
1
Finch, Henry
1
Melewar, T. C.
1
Sandada, Maxwell
1
Wertz, Robert A.
1
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Acta Universitatis Danubius / Oeconomica
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Brand new : how visual context shapes initial response to logos and corporate
visual
identity
systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
3
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
4
The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell
;
Finch, Henry
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
6
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011513873
Saved in:
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