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~subject:"Brand architecture"
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Brand architecture
Marketingmanagement
16,138
Marketing management
16,137
Marketing
3,190
Consumer behaviour
2,471
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2,471
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2,188
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2,186
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1,831
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1,830
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1,336
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Balmer, John M. T.
11
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5
Burghausen, Mario
4
Mingione, Michela
3
Sarkar, Soumya
3
Suppliet, Moritz
3
Urde, Mats
3
Aaker, David A.
2
Abratt, Russell
2
Baumgarth, Carsten
2
Greyser, Stephen A.
2
Keller, Kevin Lane
2
Mishra, Prashant
2
Podnar, Klement
2
Rindell, Anne
2
Strebinger, Andreas
2
Åsberg, Per
2
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1
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1
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1
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1
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1
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Cuomo, Maria Teresa
1
Dekimpe, Marnik G.
1
Discua Cruz, Allan
1
Dowling, Grahame R.
1
Dühring, Lisa
1
Eisingerich, Andreas B
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The journal of brand management : an international journal
13
European journal of marketing : EJM
7
Journal of business research : JBR
6
Corporate communications : an international journal
3
The journal of product & brand management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
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1
Contemporary thoughts on corporate branding and corporate identity management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European management journal
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Research
1
Indian Institute of Management Udaipur Research Paper Series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of health economics
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Sustainable Marketing Management : Grundlagen und Cases
1
TILEC discussion paper
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ECONIS (ZBW)
64
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
Corporate branding of academic institutions : semiotic communication of logos and names
In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
6
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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7
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
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8
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
9
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
10
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
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